Doting Beauty Doting Beauty
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      our story

      Doting Beauty was founded on one simple belief: lashes should feel as beautiful as they look. Inspired by Old Hollywood glamour—the elegance, the femininity, the flutter—each lash is designed to be effortless, expressive, and wearable for everyday icons like you. Doting Beauty is more than lashes, it's a reminder that pretty can be powerful.

      our values

      We believe beauty should feel as good as it looks. That's why every Doting Beauty product is crafted with care, comfort, and sensitive eyes in mind. Our eyelashes are cruelty-free and vegan, our bands are feather-light, and our styles are designed to enhance, never overwhelm. Whether you're getting ready in five minutes or for the night of your dreams, we're here to help you feel seen, beautiful, and completely yourself.

      The Must-Haves

      From daydreams to dance floors, keep up with every version of you with comfort and confidence baked in.

      "I created Doting Beauty because I wanted everyone to feel how I do when I put these on — soft, pretty, and powerful in my own way. It's not about being perfect. It's about being you, with just a little more flutter."

      — with love, Brooke